Starting up – management and leadership courses and coaching

Learn how to manage and lead your startup. When you start a business, you’re trying to figure out what customers want and what works for your business. You practice lean startup doing simultaneous product development, customer development and business model development to achieve product-market-fit and build a profitable business around it.

As an entrepreneur, how can you increase the probability of success in your startup?

The big challenge in starting a business is to make a profitable business out of an idea. Most startups are able to develop and deliver a product, but they fail in the market.

There are two things you can do to increase your chances of success: practicing lean startup and developing your business model.

Practicing Lean Startup

Lean Startup is a new way of managing startups to increase the probability of success. It teaches you to practice a process that leads to learning what works in your startup and how to build something that customers want. This is done in an iterative process in which customer development and product development inform each other.

Customer Development is the market-side of this process. You learn to run experiments, launch early, learn and iterate in oder to test the hypotheses inherent in your business model and to find a market for your vision. Product Development is the product-side of this process. You learn to create a minimal viable product to run your customer development experiments with. On this basis you iterate and develop your product or service.

Developing your business model

In business model development you learn to develop a consistent business model that captures value for your customers and for your startup, and that gets support and funding. You’ll develop a dynamic business model that accompanies you over the course of building your startup. We’ll cover the business model and its 9 elements in depth to give you a complete picture of what makes up a business model.

You are ready for scaling when you have achieved product-market-fit and have found a scalable, repeatable and profitable business model. On the basis of these insights, you will be able to write a business plan, if necessary.

Courses and coaching for startups

The following services are dedicated to startup founders and their core team. They cover the main challenges every startup team faces.