Developing and validating the business model for bi2cycle – the stylish, modular, completely recyclable bicycle. By applying lean startup, customer development and business model canvas.

The startup idea: A completely recyclable bike

The idea was pitched by Philipp at the Startup Weekend Tübingen 2013. Philipp engages in Cradle-to-Cradle, an environmental association to promote a circular economy. The business idea is the stylish, modular, completely recyclable bicycle. It is supposed to meet the severe criteria of Cradle-to-Cradle on the long term. It was one of the few makers ideas on the weekend, that is for a physical product.

The teamwork: A design sprint to evaluate if the idea is desirable, feasible and viable

Philipp was joined by Hannah, Max, Jan, and me. With diverse backgrounds we worked on several fronts to bring the product and business idea forward in this early stage: product design, value proposition and clientele, as well as on the operational model, particularly activities and partners. What will have to happen to make this idea real? Basically, we checked if the completely recyclable bicycle was desirable, feasible and viable.

Nicole’s contribution: How to apply lean startup, customer development and business model canvas

I shared my knowledge on how to practice lean startup, customer development and the business model canvas, and collaborated on all aspects of the business model creation. We got out of the building and validated our problem hypotheses and our solution hypotheses by interviewing people, and adapted the value proposition and business model accordingly.

The result: “Most innovative business idea” for Philipp, and support to realize the completely recyclable bike

bi2cycle won the award of “most innovative business idea” on the Startup Weekend Tübingen 2013 coupled with free web services for a year. Philipp can pursue the business idea further and realize the completely recyclable bicycle.

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