Startup entrepreneur

Apprend un truc: Creating a business model for an EdTech startup that provides an eLearning platform for private tutoring

The startup idea: An eLearning platform to conduct private teaching online

The idea for Apprend un truc was presented by Ellie at the Startup Weekend Lyon Education 2016. She wanted to create a platform that allows private students and teachers to find each other, and perform the transaction and the teaching via the website.

The idea was born from her experience that the school system often fails, leaving the students with the burden of preparing for exams or entry to higher education. As a consequence, a huge market of private teaching exists, but mainly performed in person within a geographic area. She wanted to take it online.

The teamwork: Elaborating and validating the value proposition and business model for the eLearning platform

Ellie was supported by Christophe and me. Together, we specified that the platform shall offer a marketplace with matchmaking and transactions between students and teachers as well as a virtual classroom.

We reflected on the possibilities of eLearning to provide the experience how people want to learn today and to facilitate that teachers can teach effectively and students achieve their learning objectives. Based on this we developed the value proposition. After customer development and competitive analysis we agreed on a customer segment to start with. We designed the functions and user experience of the website, elaborated the activities and cost to build an run the eLearning platform for matchmaking, transactions and virtual classroom. And we developed a business model based on a competitive pricing that should attract both teachers and students.

In this team of three with backgrounds in business, marketing, and design, but no developer, I collaborated on all aspects of the overall concept, the value proposition and business model contributing my experience in building an eLearning platform. Particularly, on how to build a compelling eLearning website and core competencies that give you a competitive advantage.

Ellie wins 1st price for her “well elaborated business concept” at the Startup Weekend Lyon Education 2016.

The result: “Best developed business concept” for Ellie, ready to start the eLearning business

Now, Elli has a concept for her EdTech startup with a verified product-market-fit, a concept for the website with user experience, and a business model with a basic financial model. The idea won the 1st price at the Startup Weekend Lyon Education 2016. It was lauded as the best elaborated and tangible business idea, ready to start the next day.